三个多月后,苏宁对家乐福中国的收购终于落槌。 9月27日,苏宁易购(002024.SZ)宣布已完成对家乐福中国的收购。这意味着家乐福中国正式进入苏宁时代,双方的融合之路全面开启。
(图:苏宁完成对家乐福中国交易的收购)
这是苏宁智能零售布局的关键一步,苏宁易购董事长张进东集团早些时候,当谈到收购可能带来的火花时,家乐福的专业快速消费品运营经验和供应链功能可以与苏宁的全场景零售模式,三维物流分销网络和强大的技术手段相结合。通过导出塑造智能零售场景的功能,苏宁可以对家乐福商店进行全面的数字化转型,并建立一个将在线和离线整合在一起的超市消费场景,从而更好地满足不断增长的消费者需求。
家乐福集团成立于1959年,最初是《财富》财富500强企业,是全球领先的零售集团。它在全球30多个国家和地区运营,拥有超过12,000家零售店,并经营着各种形式,包括大型超市,超级市场,折扣店,便利店,会员店和电子商务。
家乐福已经进入中国市场24年,积累了强大的供应链能力和丰富的离线运营经验。目前,它在中国拥有210家大型综合超市和24家便利店,覆盖22个省和51个大中城市,拥有约3000万会员。 2018年,家乐福中国的营业收入接近300亿元人民币。 While providing services to hundreds of millions of Chinese consumers, it also introduced advanced models and management experience for the Chinese retail industry.
(Photo: Carrefour China Store)
The development of online e-commerce companies and offline mergers and acquisitions is a new trend in the development of commercial retail industry. Different business models can complement each other and help extend the service capabilities of the entire supply chain. Many industry players have a positive attitude towards the synergies generated by the integration of the two sides. Under the general trend of consumption transformation and upgrading, Suning's hand in Carrefour is not only the complementarity of the resources of both parties, but also affects the development and competition of the retail industry. By accelerating the company's rapidly growing commodity business and expanding the supply of smart retail, this will further enhance the competitiveness of Suning Carrefour.
A number of brokerage organizations are also optimistic about the synergy and efficiency improvement brought by this integration. CITIC Securities believes that the acquisition of Carrefour means that Suning's fast-moving consumer goods scale, supply chain, logistics and other dimensions have broken through; entering the hypermarket ecology, promoting the full-scenario retail layout; obtaining traffic increments, enriching the ecological layout and realizing. The CICC Research Report believes that this will help accelerate the development of Suning's fast-moving consumer goods category, enrich the entire scene layout of Suning's smart retail, and help reduce procurement and logistics costs, further enhance the company's market competitiveness and achieve leap-forward development.
Based on Suning’s technological strength, Carrefour China will comprehensively promote the full-link digital transformation, including internal digitalization and supply chain upstream and downstream, as well as an ecosystem to promote industry efficiency. 将来,家乐福中国还将在1-3个城市开设300家新的互联网商店,并完成现有商店的装修。苏宁智慧零售将继续与家乐福有机整合,不断优化调整场景和布局,创造苏宁易购家乐福的新核心竞争力。一系列的行动意味着家乐福中国正式进入苏宁时代,双方的融合之路完全开放!